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Segment · new vehicles · September 2026

Pickups

New pickups registered in Ecuador: the best-selling models, the brands, fuel and origin, month by month since 2017.

Units26,077Jan–Sep 2026+36.1% vs Jan–Sep 2025
Of all registrations7.3%new vehicles, Jan–Sep 2026
Models with sales120Jan–Sep 2026
Median valuation$29,490cheapest version of each model with sales
Electrified4.1%hybrids and electric, Jan–Sep 2026+1.1 pts vs 2025

Each model counts under its main class, the one most of its units carry (the D-Max has a few “special” units that count as a pickup). Changes against the same months a year earlier.

01Best sellers

New pickups registered in Jan–Sep 2026. The valuation is the cheapest current version’s.

Pickups, Jan–Sep 2026: 26,077These 25 models: 19,270 (73.9%)

#ModelVs 2025Last 12 months
1D-MAXChevrolet · Pickup 3,37112.9%−17.7% $29,999
2PoerGreat Wall · Pickup 2,76210.6%+9.2% $27,990
3HiluxToyota · Pickup 1,5405.9%+49.5% $29,999
4PickupIsuzu · Pickup 1,2094.6%+4,550.0% $29,990
5Wingle 7Great Wall · Pickup 1,0884.2%+33.2% $26,490
6PacificoAnkai · Pickup 8113.1%new $19,990
7WingleGreat Wall · Pickup 8093.1%+248.7% $21,990
8BoldenSinotruk · Pickup 7302.8%+362.0% $29,490
9TritonMitsubishi · Pickup 6532.5%+15.6% $29,990
10Q22LKarry · Pickup 5322.0%+61.7% $13,990
11Z9Dongfeng · Pickup 4821.8%+24,000.0% $39,490
12Rich 6Dongfeng · Pickup 4721.8%−18.5% $22,490
13V7KYC · Pickup 4681.8%+122.9% $17,990
14X30LShineray · Pickup 4371.7%+42.3% $16,490
15ParamoAnkai · Pickup 4371.7%new $27,290
16V3KYC · Pickup 4301.6%+38.7% $14,990
17HimlaChery · Pickup 4251.6%+42,400.0% $26,990
18HFC1037D3KSTJAC · Pickup 4001.5%+19.0% $28,990
19HFC1037DEVJAC · Pickup 3911.5%+89.8% $21,890
20F3KYC · Pickup 3381.3%−18.8% $18,120
21N400Chevrolet · Pickup 3261.3%+33.6% $19,990
22ViewFoton · Pickup 3041.2%±0.0% $29,990
23C37DFSK · Pickup 2921.1%+26.4% $16,990
24Tunland V7Foton · Pickup 2901.1%+383.3% $29,490
25TerralordZX Auto · Pickup 2731.0%−6.8% $22,990

Every pickup model →

02By month and by year

By month

36 months to Sep 2026
01,0002,0003,0004,000Oct 2023Apr 2024Oct 2024Apr 2025Oct 2025Apr 20263,305Oct 2023 · 2,307Nov 2023 · 2,253Dec 2023 · 2,354Jan 2024 · 2,050Feb 2024 · 1,803Mar 2024 · 2,973Apr 2024 · 1,727May 2024 · 1,810Jun 2024 · 1,934Jul 2024 · 2,031Aug 2024 · 2,304Sep 2024 · 1,976Oct 2024 · 2,005Nov 2024 · 1,957Dec 2024 · 2,535Jan 2025 · 1,638Feb 2025 · 1,589Mar 2025 · 2,216Apr 2025 · 1,973May 2025 · 2,304Jun 2025 · 2,179Jul 2025 · 2,580Aug 2025 · 2,222Sep 2025 · 2,464Oct 2025 · 3,094Nov 2025 · 2,814Dec 2025 · 3,295Jan 2026 · 2,179Feb 2026 · 2,085Mar 2026 · 3,148Apr 2026 · 2,962May 2026 · 2,915Jun 2026 · 2,993Jul 2026 · 3,490Aug 2026 · 3,000Sep 2026 · 3,305
Show the values
MonthUnits
Sep 20263,305
Aug 20263,000
Jul 20263,490
Jun 20262,993
May 20262,915
Apr 20262,962
Mar 20263,148
Feb 20262,085
Jan 20262,179
Dec 20253,295
Nov 20252,814
Oct 20253,094
Sep 20252,464
Aug 20252,222
Jul 20252,580
Jun 20252,179
May 20252,304
Apr 20251,973
Mar 20252,216
Feb 20251,589
Jan 20251,638
Dec 20242,535
Nov 20241,957
Oct 20242,005
Sep 20241,976
Aug 20242,304
Jul 20242,031
Jun 20241,934
May 20241,810
Apr 20241,727
Mar 20242,973
Feb 20241,803
Jan 20242,050
Dec 20232,354
Nov 20232,253
Oct 20232,307

By year

2026: Jan–Sep 2026
010,00020,00030,0002017: 17,398 units20172018: 23,252 units2019: 22,337 units2020: 15,778 units20202021: 22,239 units2022: 27,777 units2023: 28,476 units20232024: 25,105 units2025: 28,368 units2026 (Jan–Sep): 26,077 units202626,077
Show the values
YearUnits
201717,398
201823,252
201922,337
202015,778
202122,239
202227,777
202328,476
202425,105
202528,368
2026 (Jan–Sep)26,077

03Fuel and origin

Fuel, year by year

% of pickups · 2026 to Sep
  • Petrol
  • Diesel
  • Hybrid
  • Electric
0%20%40%60%80%2017202020232026 (Jan–Sep)Diesel 69%Petrol 27%Hybrid 4%Electric 0%2017 · Petrol: 38% · Diesel: 62% · Hybrid: 0% · Electric: 0%2018 · Petrol: 41% · Diesel: 59% · Hybrid: 0% · Electric: 0%2019 · Petrol: 40% · Diesel: 60% · Hybrid: 0% · Electric: 0%2020 · Petrol: 37% · Diesel: 63% · Hybrid: 0% · Electric: 0%2021 · Petrol: 34% · Diesel: 66% · Hybrid: 0% · Electric: 0%2022 · Petrol: 31% · Diesel: 69% · Hybrid: 0% · Electric: 0%2023 · Petrol: 30% · Diesel: 69% · Hybrid: 1% · Electric: 0%2024 · Petrol: 21% · Diesel: 78% · Hybrid: 1% · Electric: 0%2025 · Petrol: 22% · Diesel: 75% · Hybrid: 3% · Electric: 0%2026 (Jan–Sep) · Petrol: 27% · Diesel: 69% · Hybrid: 4% · Electric: 0%
Show the values
YearPetrolDieselHybridElectric
201738.1%61.8%0.0%0.0%
201840.6%59.4%0.0%0.0%
201940.4%59.6%0.0%0.0%
202037.1%62.5%0.0%0.3%
202134.2%65.6%0.0%0.3%
202230.8%68.9%0.0%0.2%
202330.0%69.0%0.6%0.3%
202421.2%78.0%0.7%0.2%
202521.8%75.2%2.7%0.3%
2026 (Jan–Sep)26.6%69.3%3.8%0.3%

Made in China

% of pickups by year
0%20%40%60%80%2017: 19.2% made in China20172018: 23.8% made in China2019: 29.3% made in China2020: 31.5% made in China20202021: 33.2% made in China2022: 39.2% made in China2023: 36.7% made in China20232024: 37.4% made in China2025: 63.3% made in China2026 (Jan–Sep): 63.7% made in China202664%
Show the values
YearMade in China
201719.2%
201823.8%
201929.3%
202031.5%
202133.2%
202239.2%
202336.7%
202437.4%
202563.3%
2026 (Jan–Sep)63.7%

Fuel and country per version, as SRI writes them; hybrids include plug-ins and mild hybrids.

04Brands

Brands, pickups

Jan–Sep 2026 · units and share
  1. Great Wall4,659 17.9%
  2. Chevrolet4,205 16.1%
  3. Toyota1,552 6.0%
  4. JAC1,457 5.6%
  5. Isuzu1,396 5.4%
  6. Dongfeng1,343 5.2%
  7. Ankai1,249 4.8%
  8. KYC1,236 4.7%
  9. Foton1,190 4.6%
  10. Sinotruk730 2.8%
  11. Shineray676 2.6%
  12. Mitsubishi653 2.5%

All brands →